Privacy Policy

Market Lab Analytics (“Market Lab Analytics,” “we,” “us,” or “our”) operates the website at marketlabanalytics.com (the “Site”). This Privacy Policy explains how we collect, use, and protect information when you visit the Site or communicate with us. By using the Site, you agree to the collection and use of information in accordance with this Policy.

Information you provide. When you submit the contact form on the Site, we collect the name, email address, subject line, and message body you provide. We use this information solely to respond to your inquiry.

Information collected automatically. When you visit the Site, we and our service providers automatically collect technical information including your IP address, browser type and version, device type, operating system, referring URL, pages viewed, and the date and time of your visit. This information is collected via cookies and similar technologies as described below.

The Site uses cookies and similar tracking technologies to measure traffic and understand how visitors engage with our content. Specifically, we use:

• Google Analytics 4 (Measurement ID: G-1PS2DC6PLS) — a web analytics service provided by Google LLC that uses cookies to collect aggregated and anonymized usage statistics. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
• Essential cookies required for site functionality (e.g., session management, security).

You may disable cookies through your browser settings, though doing so may impair certain Site features.

We use the information we collect to:

• Respond to inquiries submitted through the contact form;
• Operate, maintain, and improve the Site;
• Analyze aggregated traffic patterns and user behavior;
• Detect, prevent, and address security issues or fraudulent activity;
• Comply with legal obligations and enforce our Terms of Use.

We do not sell, rent, or trade your personal information. We share information only in the following limited circumstances:

• Service providers. Our hosting provider (WP Engine/Flywheel), email delivery infrastructure, and analytics providers (Google) receive information necessary to perform their services under contractual confidentiality obligations.
• Legal compliance. We may disclose information if required by law, subpoena, court order, or governmental request, or where necessary to protect our rights, property, or safety.
• Business transfer. In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of that transaction.

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete the personal information we hold about you;
• Opt out of cookies and tracking technologies;
• Withdraw consent for data processing that relies on consent;
• Request data portability or lodge a complaint with a supervisory authority.

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to request deletion, and the right to opt out of sale (we do not sell personal information).

To exercise any of these rights, contact us using the information in Section 11.

We retain contact-form submissions and associated correspondence for as long as needed to respond to your inquiry and for a reasonable period thereafter to maintain business records, unless a longer retention period is required by law. Analytics data is retained for 14 months, Google Analytics’ standard retention period.

We implement reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

The Site is operated from the United States. If you access the Site from outside the United States, your information may be transferred to, processed in, and stored in the United States, which may have data protection laws different from those in your jurisdiction.

The Site is not directed to children under 13 (or under 16 in the European Economic Area), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete that information.

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page indicates when it was most recently revised. Material changes will be noted prominently on the Site. Your continued use of the Site after any changes constitutes acceptance of the updated Policy.

Questions about this Privacy Policy or our data practices? Reach us through our contact form.